Most businesses get email marketing wrong. They think just spamming their email contact lists with “daily offers”, “30% OFF everything for 2 hours”, “Winter Online Liquidation”, etc., will convert people into customers or return customers. Yes, some of these email marketing strategies do work. But, there is a fundamental aspect to email marketing that is the driving point to turn potential customers into customers, or current customers into loyal customers.
The basis of email marketing is content.
Unique content has proven to increase conversion rates, new customers, purchases, subscriptions, return customers, and whatever goals are intended online. Having content is fundamental for the online world and it’s no different for email marketing.
The use of email marketing is vast. It can be used to inform people about your brand and/or product, educate, communicate, keep customers updated, advertising, offer special deals, and so on. As you can see, the common variable among these uses of email marketing is content.
In order to have an effective email marketing campaign you must first plan out your content and content strategy. Otherwise you will be just “shooting in the dark” and hoping you hit something.
The goal is to create unique and “epic content” to influence your customers and potential customers to engage with you.
Content is the foundation to any type of online marketing no less email marketing.
With that said, I recommend that you read Epic Content Marketing by Joe Pulizzi. It will give you a clearer picture of how important content is to your business these days.
Come back for more insight, tips, and email marketing strategies to increase your business and online traffic!