These days, businesses are continually looking for ways to reach out to their target market to gain more customers. The competition online is becoming tougher across all industries and niches, and Internet marketing is key to staying ahead of the pack. Some of the most widely used marketing strategies by businesses and bloggers are content marketing, social media marketing, SEO, PPC and mobile marketing. But there’s one very effective strategy that not many businesses know about – email drip marketing.
What is Email Drip Marketing?
As its name suggests, email drip marketing is a method that uses a series of emails to sort of drip the information to customers and prospects. You can set up your email series in such a way that they can be sent automatically to your target recipients if they perform a certain action such as clicking the opt-in form, downloading your ebook or buying your product. The trigger for the email drip may also be time based such as once a week or even once a day.
Benefits of Email Drip Marketing
Internet marketers have come to realize the benefits of using this strategy, including:
- Qualifying leads.
- Sending relevant info at the right time.
- Boosting conversion rates.
- Increasing sales.
- Increasing customer retention.
- Being more productive and efficient.
How to Create a Great Email Drip Marketing Campaign
The idea of sending a series of personalized emails to a prospect might seem intimidating for new businesses and bloggers alike but it’s really not that difficult. Here are the key steps to follow:
- First, you need to figure out what you want to accomplish. What exactly do you want your reader to do? Is it to buy your product, use your service, or perhaps you simply want to warm up your leads? Be specific about your goal.
- Make sure the content of your email is really good. It has to add value to the reader otherwise they will just mark it as spam.
- Keep it short. The idea is to capture your recipient’s interest. Most of the time they only read the first paragraph and then scan the rest so make sure your info will get their attention and not bore them.
- Know what your leads want. Is your product a solution to their problem? If so, then highlight its benefits instead of its features. They may also be wary of you so you need to build credibility and make yourself trustworthy in their eyes.
- Find out when to send emails and how often. You may want to start with a higher frequency and simply slow down after a few weeks. You should also aim to find out what time of the day your leads usually read their emails.
- Segment your email campaigns. This may mean creating several different landing pages if you have several kinds of audiences/customers. The idea of your email content may be the same but you may have to make some modifications to tailor them to your audience’s needs and preferences.
- Lastly, measure the results! The only way to find out if your email drip marketing campaign is working is by measuring it. Find out how many open rates and clicks you’re getting, total clicks on your landing pages, the effect on your bottomline, etc.